Welcome to the Pure Eats team portal

Nourishing lives through purposeful food.

This is our shared home for everything Pure Eats — who we are, where we're going, and the standards, resources, and knowledge that help every one of us deliver food with purpose.

🌱 Eat Pure. Live Pure. — Pure Eats
Pure Eats round logo on white

Our Vision & Mission

Vision

Where we're headed

To make healthy living simple, delicious, and sustainable for everyone.

Mission

How we get there

To nourish and improve lives through purposeful food made with clean, quality ingredients — without refined sugar or preservatives — making healthier choices easier every day.

Our 3 Core Values

These values guide every decision we make — from the ingredients we source to the way we treat our customers and each other.

1

Food with Purpose

We emphasize intentional nutrition to nourish & improve lives.

2

Obsess Over Quality

We never compromise on the quality of our ingredients, food, and standards.

3

Overdeliver, Always

We go beyond expectations to create exceptional experiences for our customers.

Quick Links

Our Story

Born from a love of making healthy, delicious food for the masses.

Founder of Pure Eats
Meet Our Founder

Pure Eats began with a simple belief: healthy food should never mean boring food. Our founder spent years watching people struggle to choose between food that tastes good and food that does them good — and decided that nobody should have to choose.

With a background in Food & Safety at the Ministry of Health, certification as a Keto Nutrition Health Coach since 2020, and fifteen years in brand management and international logistics, she set out to build a kitchen where clean ingredients, rigorous standards, and genuine deliciousness come together on every plate.

Today, that love shows up in over 250 proprietary low-carb recipes — from keto nasi lemak and char koay teow to Moroccan grilled chicken — crafted so that everyday Malaysians can eat food that nourishes them without giving up the flavours they love. Eliminating the "mental tax" of healthy eating is our gift to every customer: no macro-counting, no prepping, just purposeful food made with care.

250+ proprietary low-carb recipes
2020 certified Keto Nutrition Health Coach
15 yrs brand management & logistics
MOH food & safety background

Made with love, made for the masses

A taste of what our kitchen creates every day — wholesome, low carb, purely delicious.

Vision & Roadmap

What Pure Eats wants to achieve as a whole — and the road that takes us there.

The Big Goal

Nourish 1,000,000 customers across Malaysia

We are building Pure Eats into the architect of longevity — precision nutrition for high-performing adults, with a vision to make low-carb living the standard for health. Every meal we serve moves us closer to one million lives nourished.

Strategic Roadmap

Phase 1 — Now

Direct-to-consumer subscriptions

Grow our subscription base (5 or 7 delivery days per week) and build wellness partnerships, acting as an outsourced nutrition department for corporate clients.

Phase 2

Meals-on-Demand

Launch on Grab and our official web platform, bringing Pure Eats to customers wherever and whenever hunger strikes.

Phase 3

Food kiosks in every major mall

Physical Pure Eats kiosks in every major shopping mall — healthy, delicious food within everyone's reach.

Phase 4

Global export

Take Malaysian flavour to the world with Halal-certified low-carb sauces exported globally.

How we operate

🥗 Fresh, never frozen

Two fresh, chilled meals delivered daily. Meals are delivered twice a week to ensure nutrient density and freshness.

🏭 Central kitchen

A high-tech central kitchen guarantees quality control and standardized preparation on every single order.

🤝 Partnerships & catering

Low-carb catering menus for VIP corporate and wellness events, with premium positioning reflecting elite sourcing and clinical-grade macros.

Employee Handbook

The official PESB Employee Handbook — Version 1.1, July 2026. Based on the minimum requirements of the Employment Act 1955 (as amended) and related Malaysian legislation. Click any section to expand.

📌 Pure Eats Sdn. Bhd. — Registration No. 202501045206 (1646614-D) · Registered Address: 33-2, Jalan Eco Majestic 10/1C, Eco Majestic, 43500 Beranang, Selangor. Where an individual employment contract provides more favourable terms, the contract prevails. This Handbook is a statement of policy and statutory entitlements and does not constitute a contract of employment.
1. Introduction

This Handbook sets out the minimum terms and conditions of employment at Pure Eats Sdn. Bhd. ("PESB", "the Company"), a private company limited by shares incorporated in Malaysia on 26 September 2025 under the Companies Act 2016. It reflects the requirements of the Employment Act 1955 (as amended by the Employment (Amendment) Act 2022) and related Malaysian legislation, and applies to all employees of the Company in Peninsular Malaysia and the Federal Territory of Labuan.

PESB's mission is to improve lives through clean, delicious, low-carb food that empowers people to live healthier, longer and more fulfilling lives, guided by three core values: food with purpose, obsessing over quality, and overdelivering in every customer interaction.

No term of employment may be less favourable than the Employment Act 1955; any such term is void to that extent and the statutory minimum applies.

2. Employment Terms

2.1 Contract of employment. Every employee engaged for more than one month will receive a written contract of service stating, among other things, the wage rate, wage period and the terms for termination of the contract.

2.2 Probation and confirmation. All new employees serve a probationary period of 3 months. Confirmation is subject to a performance evaluation, and the probationary period may be extended to a total of 6 months where necessary. The employee will be informed in writing of the outcome. During probation, employees enjoy all statutory entitlements under the Employment Act 1955.

2.3 Food safety and hygiene. In line with the Food Hygiene Regulations 2009, all staff who handle food (raw or cooked) must:

  • Undergo a hygiene (anti-typhoid) vaccination every year, arranged by the Company with proof kept on record;
  • Complete the Food Handler Training Course at an institute recognised by the Ministry of Health before commencing food handling duties;
  • Not handle food while suffering from, or suspected of carrying, a food-borne communicable disease.

2.4 Minimum retirement age. In accordance with the Minimum Retirement Age Act 2012, the minimum retirement age is 60 years.

2.5 Foreign employees. The Company will only employ foreign employees with the prior approval of the Director General of Labour (section 60K, Employment Act 1955).

3. Wages and Payment
  • Minimum wage: RM1,700 per month (Minimum Wages Order 2024) — basic wages alone must meet this minimum; allowances, bonuses and commissions do not count towards it.
  • Wages are paid no later than 7 days after the end of each wage period, with an itemised pay slip for every wage period.
  • Only deductions permitted under section 24 of the Employment Act 1955 will be made.
4. Hours of Work, Rest Days and Overtime

4.1 Normal hours. Maximum 45 hours per week and 8 hours per day (excluding meal breaks), within a spread of not more than 10 hours per day, and no more than 5 consecutive hours without a rest break of at least 30 minutes. PESB operates office (5 days, Mon–Fri), operations (6 days with 1 rest day, which may rotate) and shift/roster arrangements within these limits, as stated in each employee's contract.

4.2 Rest days. Every employee is entitled to at least 1 whole rest day per week (section 59). For shift employees, any continuous period of at least 30 hours counts as a rest day.

4.3 Overtime. For employees earning RM4,000 per month and below, and manual workers:

  • Overtime on a normal working day: not less than 1.5× the hourly rate.
  • Work on a rest day within normal hours: half a day's wages (up to half the normal hours) or a full day's wages (more than half); overtime beyond normal hours at 2× the hourly rate.
  • Work on a paid public holiday: 2 additional days' wages at the ordinary rate, with overtime at 3× the hourly rate.
  • Maximum overtime: 104 hours per month.

4.4 Authorisation of overtime. All overtime must be authorised in advance by the employee's manager, except in an emergency, in which case it must be reported as soon as possible on the next working day. Overtime worked without authorisation may not be compensated.

4.5 Employees earning above RM4,000 per month. The statutory overtime rates in clause 4.3 do not apply (other than to manual workers). For these employees, the monthly salary is inclusive of a reasonable amount of overtime, and where the Company requires work on a substantial part of a rest day or public holiday, the Company will grant one day of paid replacement leave, to be taken within 3 months. The 45-hour weekly limit and the rest day and public holiday entitlements continue to apply to all employees.

5. Public Holidays

Every employee is entitled to paid holiday on 11 gazetted public holidays each calendar year, of which 5 are compulsory: National Day, the Birthday of the Yang di-Pertuan Agong, the Birthday of the Ruler/Yang di-Pertua Negeri or Federal Territory Day, Workers' Day and Malaysia Day. The remaining 6 will be nominated by the Company and notified to employees at the start of each calendar year.

Employees are also entitled to any day declared a public holiday under section 8 of the Holidays Act 1951. If a public holiday falls on a rest day, the next working day is a paid holiday.

6. Leave Entitlements

6.1 Annual leave (section 60E)

Length of serviceAnnual leave
Less than 2 years8 days
2 to less than 5 years12 days
5 years or more16 days per 12 months of service

6.2 Sick leave and hospitalisation (section 60F)

Length of serviceSick leave
Less than 2 years14 days
2 to less than 5 years18 days
5 years or more22 days per calendar year

Plus up to 60 days' paid hospitalisation leave per calendar year where hospitalisation is necessary. Sick leave must be certified by a registered medical practitioner and the Company informed within 48 hours.

6.3 Maternity leave (sections 37–44A). Female employees are entitled to 98 consecutive days of paid maternity leave for each confinement, subject to the eligibility conditions in the Act. It is an offence to terminate a female employee during pregnancy or maternity leave except in the limited circumstances allowed by the Act.

6.4 Paternity leave (section 60FA). Married male employees with at least 12 months' service are entitled to 7 consecutive days of paid paternity leave for each confinement, up to 5 confinements, with at least 30 days' notice of the expected confinement.

7. Statutory Contributions

The Company registers and contributes for all eligible employees at the prescribed rates: EPF (Employees Provident Fund), SOCSO/PERKESO (Employment Injury and Invalidity Schemes), EIS (Employment Insurance System) and Monthly Tax Deduction (PCB).

8. Flexible Working Arrangements

Under sections 60P and 60Q of the Employment Act 1955, an employee may apply in writing to vary their hours, days or place of work. The Company will respond in writing within 60 days, stating the grounds for any refusal.

9. Sexual Harassment

PESB does not tolerate sexual harassment in any form. Every complaint will be inquired into in line with sections 81A–81H of the Employment Act 1955, with disciplinary action where proven. A sexual harassment awareness notice is exhibited at the workplace. Employees may also bring claims before the Tribunal for Anti-Sexual Harassment under the Anti-Sexual Harassment Act 2022.

10. Termination of Employment

10.1 Notice (section 12). Unless the contract provides a longer period, minimum notice is:

  • 4 weeks — less than 2 years' service;
  • 6 weeks — 2 to less than 5 years' service;
  • 8 weeks — 5 years' service or more.

Either party may pay wages in lieu of notice. Termination without notice is permitted only in the circumstances allowed by the Act, including dismissal for misconduct after due inquiry (section 14).

10.2 Termination and lay-off benefits. Employees covered by the Employment (Termination and Lay-Off Benefits) Regulations 1980 with 12 months' service or more are entitled to not less than 10 days' wages per year of service (less than 2 years), 15 days (2 to less than 5 years) or 20 days (5 years or more), subject to the statutory exceptions.

10.3 Final payment. All wages and payments due will be paid no later than the day the contract terminates or, where the employee resigns without due notice, within 3 days of the termination date.

11. Personal Data Protection

PESB processes personal data in accordance with the Personal Data Protection Act 2010, as amended by the Personal Data Protection (Amendment) Act 2024. Employee personal data is used only for purposes connected with employment (payroll, statutory contributions, leave, insurance, performance and legal compliance). Sensitive personal data, including health and biometric data, is processed only with explicit consent or as otherwise permitted.

Employees have the right to access and correct their personal data through the Company's designated data protection contact. Employees who handle personal data of customers, suppliers or colleagues must use it only for authorised business purposes, and must report any suspected loss or unauthorised disclosure to management immediately, as the Company must notify the Commissioner of significant breaches within 72 hours and affected individuals within 7 days thereafter. Misuse of personal data may result in disciplinary action and can attract personal criminal liability under the PDPA.

12. Confidentiality, Conflict of Interest and Non-Competition

12.1 Confidentiality. Employees must not, during or after employment, use or disclose any confidential information of the Company, including recipes, formulations, production methods, supplier and customer lists, pricing, business plans, financial information and personal data. This obligation continues after employment ends. All Company property must be returned on termination.

12.2 During employment. Employees must devote their working time to the Company and must not, without prior written consent, be engaged or interested in any business that competes with the Company. Any actual or potential conflict of interest must be declared in writing.

12.3 After employment. Employees remain bound by the confidentiality obligations above and by the PDPA after leaving the Company. Under section 28 of the Contracts Act 1950, a restraint on carrying on a lawful profession, trade or business after employment ends is generally void in Malaysia; the Company accordingly relies on the confidentiality and personal data obligations, which do survive termination, to protect its legitimate business interests.

13. Complaints and Enquiries

Any employee with a question or dispute regarding their statutory entitlements may raise it with management, lodge a complaint with the nearest office of the Department of Labour Peninsular Malaysia (JTKSM), or file a claim under section 69 of the Employment Act 1955.

14. Code of Conduct — Integrity at Pure Eats

Integrity is how our three core values — Food with Purpose, Obsess Over Quality, and Overdeliver, Always — are lived day to day. Every PESB employee is expected to uphold the following standards of conduct:

14.1 Act with integrity. Be honest in every dealing with customers, colleagues, suppliers and regulators. Do the right thing even when no one is watching. Never falsify records — including temperature logs, hygiene checklists, timesheets, expense claims or quality documentation.

14.2 Integrity of our food. Represent our food truthfully. Ingredients, macros, allergen information and health claims must always be accurate — we never overstate what our food is or hide what is in it. If a dish does not meet our published standard, it does not go out.

14.3 Accountability. Own your mistakes and raise problems early. Reporting an error — a mislabelled meal, a broken cold-chain, a wrong charge to a customer — is always the right call and will never be punished when made in good faith.

14.4 Respect for people. Treat every colleague, customer and partner with fairness, courtesy and dignity. Harassment, bullying, discrimination or victimisation of any kind is not tolerated (see also Section 9).

14.5 No bribery or improper advantage. Never offer, request or accept bribes, kickbacks or gifts intended to improperly influence a business decision, in line with the Malaysian Anti-Corruption Commission Act 2009 (including corporate liability under section 17A). Modest customary gifts must be declared to management.

14.6 Protect what is entrusted to us. Safeguard Company property, funds, recipes, confidential information and personal data (see Sections 11 and 12). Use them only for authorised business purposes.

14.7 Speak up. If you see conduct that conflicts with this Code, report it to your manager or directly to the Founder. Reports made in good faith will be handled confidentially and without retaliation.

Breaches of this Code may result in disciplinary action, up to and including dismissal after due inquiry under section 14 of the Employment Act 1955.

Department Resources

Each department keeps its key documents, tools, and contacts here. Team leads: keep your section current so anyone can find what they need.

✏️ Replace the placeholder items below with links to your live documents (Google Drive folders, SOPs, rosters, trackers).

👩‍🍳 Kitchen & Culinary

Recipe development, meal production, plating, and quality checks.

  • 📄 Recipe master list & ingredient specs (link)
  • 📄 Daily production schedule (link)
  • 📄 Food safety & temperature log templates (link)
  • 📄 Allergen & ingredient reference (keto dishes) (link)

🚚 Operations & Delivery

Central kitchen operations, packing, dispatch, and the twice-weekly delivery runs.

  • 📄 Delivery route planner & schedule (link)
  • 📄 Packing checklist & cold-chain SOP (link)
  • 📄 Subscription management tracker (5/7-day plans) (link)

📣 Growth & Marketing

Brand, content, partnerships, and customer acquisition.

  • 📄 Brand assets — logos, colours, food photography (link)
  • 📄 Content calendar & social templates (link)
  • 📄 Pitch deck & partnership one-pagers (link)
  • 📄 Catering & events menu (PDF) (link)

💬 Customer Experience

Orders, enquiries, feedback, and making sure we overdeliver, always.

  • 📄 WhatsApp response playbook & FAQ answers (link)
  • 📄 Customer feedback log (link)
  • 📄 Refund & replacement policy (link)

💰 Finance & Admin

Invoicing, payroll, supplier payments, and compliance.

  • 📄 Claims & reimbursement form (link)
  • 📄 Supplier & PO tracker (link)
  • 📄 Licences & certifications registry (link)

🌟 People & Culture

Hiring, onboarding, training, and team wellbeing.

  • 📄 Onboarding checklist for new joiners (link)
  • 📄 Food handler certification tracker (link)
  • 📄 Team contact directory (link)

Communication Channels

Our official email inboxes, what each one is for, and who is responsible for it. Route every enquiry to the right inbox so nothing falls through the cracks — and always reply from the inbox that matches the topic.

Email Directory

Alternate email addresses

Email addressPurposeResponsible
order@pure-eats.coOrder issuesshalini@pure-eats.co
feedback@pure-eats.coAny feedback, including website bugsshalini@pure-eats.co
info@pure-eats.coInvestors, partnershipskaryn@pure-eats.co
jobs@pure-eats.coJob applicationskaryn@pure-eats.co
payments@pure-eats.coPayment gateway & payment issueskaryn@pure-eats.co
hr@pure-eats.coEmployee issueskaryn@pure-eats.co
💡 Routing tip: if a customer writes to the wrong inbox (e.g. an order issue sent to feedback@), forward it to the correct inbox above and let the responsible person take it from there — don't leave it sitting where it landed.

Knowledge Base

Our shared brain — standards, product knowledge, and reference material. Use the search box to filter.

Quality Standard

Ingredient Integrity Standards

  • Every serving strictly capped at <10% net carbohydrates.
  • Zero industrial seed oils — only MCT oil, extra virgin olive oil, and coconut oil.
  • No refined sugar, no preservatives, and no chemical sugar replacements.
  • Organic or compost-feed vegetables for pure ingredients.
Product Knowledge

Our 3 Nutritional Pillars

  • General Health — Keto (LCHF): supports metabolic ketosis and cognitive clarity.
  • Muscle Building & Retention — High Protein (LCHP): optimized for active recovery, muscle building, and lean mass retention.
  • Weight Loss & Control — Calorie Deficit (LCLC): effective weight management without hunger.
Operations

Meal Delivery Model

  • Two fresh, chilled meals daily — never frozen.
  • Subscriptions: choice of 5 or 7 delivery days per week.
  • Deliveries go out twice a week for nutrient density and freshness.
  • Standard meal pricing: RM29.80 per meal for high-quality preparation.
Catering & Events

Catering Menu Overview

"Rooted in goodness · Wholesome. Low carb. Purely delicious."

  • Starters & salads (RM6–12), Western & Asian mains (RM17–35), sides, keto desserts.
  • All prices indicated are per 1 pax.
  • Minimum catering order: 10 pax, 3 dishes.
  • Chef's signatures: smoked duck with berry reduction, keto shepherd's pie, salmon with dill cream.
  • Cheese platters: Small RM99 · Medium RM150 · Large RM239.
  • Event enquiries & bookings: WhatsApp 016-2320284.
Audience

Who We Serve

  • Working professionals and high-performing adults 30+ focused on health-span and longevity.
  • We eliminate the "mental tax" of healthy eating — chef-crafted meals with no macro-counting or prepping.
  • Corporate & wellness partners — we act as their outsourced nutrition department.
Brand

Brand Assets & Colours

Motto: Eat Pure. Live Pure. — Pure Eats. Logos live in the shared brand folder (horizontal, round, black/white variants).

#6BB05E
Brand Green
#2E4A1F
Deep Green
#F5F3EB
Cream
#C99A3C
Gold Accent

Company at a glance

CompanyPure Eats Sdn Bhd
PositioningThe Architect of Longevity — precision nutrition for the high-performing adult
Address33-2, Jalan Eco Majestic 10/1C, Eco Majestic, 43500 Semenyih, Selangor
Emailhr@pure-eats.co
PhoneWhatsApp +6016-2320284
Pure Eats

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